With the advent of the internet, the world is now getting digitized in every possible way. Businesses have shifted online and organizations are promoting their products and services through digital marketing, thus, making it one of the booming career options these days. With many striking features such as cost-effectiveness, flexibility, instant response, effectiveness, convenience, digital marketing is making a great impact in the world of marketing as well as advertising. This exciting career option has an ever-evolving landscape that gives you the opportunity to explore the latest technological inventions along with maximizing your earning potential.
Job Profile
Digital Marketing Managers are in charge of planning and managing marketing campaigns that promote a company’s brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends.
Major Roles in Digital Marketing
There are various other roles in digital marketing which depend upon the company and its requirements. Some of them are:
Salary/Package
There is a constant hike in the salaries of digital marketing professionals over the years depending on their skill, role and experience. The salary may range between 2 lakhs to 15 lakhs p.a.
Skills required
Pros and Cons of being a Digital Marketing Professional
Pros
Cons
How do I be one
A Digital Marketing professional may start out with a Bachelor’s degree in Information Technology or Computer Science. A Master’s degree in Information Technology or Business Administration may make a difference, giving you higher pay and better employability. To get in-depth knowledge of digital marketing, you must enrol in regular or online diploma courses in digital marketing which will offer you decent chances of employment. Individuals from any stream having knowledge of computers can opt for these courses.
Kalinga Plus is an initiative by Kalinga University, Raipur. The main objective of this to disseminate knowledge and guide students & working professionals.
This platform will guide pre – post university level students.
Pre University Level – IX –XII grade students when they decide streams and choose their career
Post University level – when A student joins corporate & needs to handle the workplace challenges effectively.
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