Topic: User Experience (UX)

Faculty: K.Reethu Kumari

Department of UX Design

Designation: Assistant Professor

University: Kaling University

As the world becomes more and more digitized, creating a great experience for users has never been more important. After all, nobody wants to use a clunky, confusing website or app.

But what exactly is User Experience design and why is it so important in today’s world?

Simply put, UX is the overall experience a person has when using a product or service, from start to finish. This includes everything from the way the product looks and feels, to the way it functions and how easily people can accomplish what they came to do.

Having said that User Experience Design surely is a multidisciplinary and fascinating field.