Digital Marketing Manager

Job Profile

Digital Marketing Managers are in charge of planning and managing marketing campaigns that promote a company’s brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends.

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns

Major Roles in Digital Marketing

• Digital Marketing Manager
• Web Developer & Web Designer
• Social Media Manager
• Content Marketer
• Other Roles

There are various other roles in digital marketing which depend upon the company and its requirements. Some of them are:

• E-Commerce Manager
• CRM Manager
• Analytics Manager
• Email Marketing Manager
• Digital Agency Account Director

Salary/Package

There is a constant hike in the salaries of digital marketing professionals over the years depending on their skill, role and experience. The salary may range between 2 lakhs to 15 lakhs p.a.

Skills required

• Basic knowledge about the internet
• Good communication skill
• Good marketing acumen
• Desire to learn and keep abreast with emerging technologies
• Immense interest in the internet
• Ability to think out of the box and communicate thought clearly
• Flexibility to change and adapt

Pros and Cons of being a Digital Marketing Professional

Pros

• Start your career without much investment
• Evolving industry that has promising scope
• Higher job prospects
• Your creative skills are sharpened

Cons

• Need to be flexible and be continually updating your knowledge
• Have to face extensive competition in the industry
• Needs extensive knowledge of the field and sufficient practical experience

How do I be one

A Digital Marketing professional may start out with a Bachelor’s degree in Information Technology or Computer Science. A Master’s degree in Information Technology or Business Administration may make a difference, giving you higher pay and better employability. To get in-depth knowledge of digital marketing, you must enrol in regular or online diploma courses in digital marketing which will offer you decent chances of employment. Individuals from any stream having knowledge of computers can opt for these courses.