Advertising Executive

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Advertising Executive

For any brand or business, customer communication is of utmost importance. Advertising or ad is the best way to tell customers about your products, so these jobs are considered as one of the most influential jobs. Recently there have been many jobs and requirements created in this sector due to an infinite number of advertising platforms. Brands believe that through the right channel and the right advertisement, they can reach their prospective customers in no time. Various forms of media channels like social media platforms, TV, radio and others are used to display advertisements by the brands. Candidates must read and know about this career so that they can grow t timely. Even in the coming years, there will be a huge requirement of Advertising professionals and better packages will be offered as well to the professionals.

Job Profile

There are numerous opportunities and roles available in Advertising. The major areas that are available for this profession are:

Advertising Copywriter
Advertising Photographer
Art Director
Copy Associate
Copyeditor
Copywriter
Creative Technologist
Editorial Photographer

These roles may require separate skill and experience. The candidate may have to carry different responsibilities as per his role choice.

Salary/Package

The salary for various roles is concerned in the Advertising profession may range depending on your experience level, work location, degree, etc.

An early career Advertising Manager with 1-4 years of experience earns an average total compensation of Rs. 2.5-3.5 lakhs p.a. A mid-career Advertising Manager with 5-9 years of experience earns an average total compensation of 6-7 lakhs p.a.

Skills required

You need to possess communication skills and should be creative as well
Ability to work under pressure & deadlines
Sensitivity & awareness of consumer behaviour & trends
You may also be expected to have excellent logical skills, and a good command over language
Should have excellent orating skills
Should have basic understanding of some tools like Adobe Photoshop, Corel Draws
Creativity is required for copywriting & art production

Pros and Cons of an Advertising Professional

Pros

Those who are passionate about Advertising or Media then you can choose this career
The future of this career is much bright
There is much growth in this career as many businesses are getting engaged in Advertising Media

Cons

The job requires good communication and creative skills
You may have to travel as well to various places
You may also have to work in shifts so less social life

How do I be one

You can get trained in Advertising easily through any renowned institute. You can either go for any diploma, graduate or postgraduate programs. To pursue your career in Advertising, you should have a minimum qualification that is given here in the following section:

Diploma in Advertising or Certification Course: Eligibility – Candidates with a Bachelor Degree in any stream can go for this course
Undergraduate Level Course: Eligibility – Candidates must pass 10+2 exam with a minimum of 50 % marks
Post Graduate or PG Level Course: Eligibility – Candidates should have completed a Bachelor’s degree in a similar stream with 45% marks approximately

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