Marketing Manager

Job Profile

Marketing managers make decisions about:

• Product design
• Costing
• Advertising
• Selling and allocation
• Plan and co-ordinate marketing activities
• Ensure that the demand and supply is maintained
• Use information from market research
• Prepare a marketing strategy
• Attend meetings
• Give presentations
• Write reports

Other tasks involve:

• Consulting with sales department, product developers, promoters and designers
• Field work involves significant amounts of travel
• Meetings with sales teams
• Product appraisals
• Customers or market research outcomes for feedback

Salary/Package

Anyone interested in Marketing Management can earn an average salary between Rs.3 to 16.5 lakhs p.a. The salaries may vary based on experience, skills, roles, location, etc.

Skills required

• Good communication skills
• Set viable goals
• Initiative, enthusiasm
• Mature judgement
• Flair to deal with people
• Ability to organise and motivate others
• Numerical aptitude
• Attention to detail
• Eye for business opportunity

Pros and Cons of an Entrepreneur

Pros

• High earning potential
• Work in a comfortable environment
• Can work in virtually any industry

Cons

• High competition for jobs
• Typically involves long hours
• Stressful work environment

How do I be one

Path

Std XII (Stream: Any) >> Entrance/Graduation (BBA/BCom/Any) >> Internship (Marketing) >> Post graduation (MBA (Marketing)) >> Goal (Marketing Manager)