Public Relations Manager

Job Profile

Corporate Public Relations personnel

• Carry out problem analysis for clients or management, set goals, and plan PR activities within an agreed budget
• Compile reports, issue press statements, prepare speeches/articles, publish newsletters, brochures, annual reports, leaflets and commission audio tape, film and video production
• Control and liaison with media
• Keep updated on all fast global communication mediums
• Organize and attend interviews, meetings, presentations and conferences, events, press launches, news conferences, exhibitions, trade fairs, etc
• Coordinate market research surveys, interviews and opinion polls

PR Consultancy

• Undertake the PR function of different types of clients, e.g., corporate, financial, consumer, business to business, public affairs, etc. to carry out the functions mentioned above

P R Agencies

• Resemble Ad agency in structure and has Client servicing, Media, and Research departments
• Client servicing handles clients accounts for all PR services
• Devise PR strategy based on the complete understanding of the clients operations and goals
• Manage liaison with the media, issue press briefs, make media presentations, coordinate with various mediums of communication
• Provide public relation counsel
• Research and conduct surveys
• Crisis management

Salary/Package

The average salary ranges between Rs. 1.4-5.5 Lakhs p.a. The salaries may vary based on area of specialisation, experience, skills, roles, location, etc.

Skills required

• Analytical mind
• Alertness for defence structuring
• Good organizational skills
• Lively and inquisitive
• Resilience
• Patience and diplomacy
• Flair for crisis management and vision
• Good language ability and good oral communication
• Ability to multi-task
• Imaginative and creative in handling responsibility
• Sense of humour

Pros and Cons of being a Public Relations Officer

Pros

• You get to work with social media
• You build a large network
• You are your authentic self

Cons

• It can be a very competitive career
• This field can come with a lot of stress
• Every project will need to be good enough for your portfolio

How do I be one

Path

Std XII (Stream: Hum/Com) >> Graduation (Social Sc/Com/PR) >> Professional (Dip Public Relations) >> Goal (Public Relations Officer)

• Graduation in Psychology/Mass Communication/Management/Sociology or any related subject can be followed by a Diploma in Public relations/Management/Advertising to enter the profession
• Public Relations at the graduate level is a full-time 3 year degree course
• Diploma courses are of one year duration and selection is generally made through a written test which is a test of communication skills