Faculty: Nisha Taram

Department of UX Design

Designation: Assistant Professor

University: Kalinga University

Topic: Visual Design

Visual design is the art of crafting the overall appeal of a product, ensuring a consistent and captivating aesthetic. It involves manipulating fundamental elements like line, shape, negative/white space, volume, value, color, and texture, all orchestrated according to the principles of design. Understanding these building blocks is pivotal in the creation of any product’s visual identity, whether it’s a website or an app. While delving deep into each element might not be a routine task for designers, mastering the principles of design is indispensable. It’s the strategic arrangement of these elements that determines the optimal layout of pages and app screens. By comprehending how to harmoniously combine these elements, designers breathe life into their creations, crafting experiences that resonate with users and leave a lasting impact.